5 Tips To Build Solid VO Client Relationships

Forgetting is more of an excuse than a reason for failing to be remembered. As a voice actor, or any freelancer for that matter, what is one of the leading things that make your business grow? Clients who come back for more. But, if you’re not at the top of your client’s mind, you’ll be left wondering what happened when they don’t come back.

Here are 5 tips from business professionals that will increase the odds in your favor.

1. Can They Hear You Now

From MBO Partners, a company providing Business Management Solutions for independent workers suggests to “Focus on Exceptional Communication” as one way to keep connected with clients. From their article, 6 Tips For Building And Maintaining Long Lasting Client Relationships:

Make timely, efficient communication a priority. Of course, communication with a single client should not consistently and unreasonably encroach on your personal time or negatively affect your productivity. However, being available demonstrates that your client’s project and satisfaction are important to you.

This could include following up a few days after delivering your audio files to find out if your client has everything they need. Ah, but you may be thinking that if they need something more, they’ll let you know. Maybe. Give your client an opportunity to ask. Who knows, it may turn in to more work. At the very least, your client feels cared for.

2. Being One with the SME

When I worked in the corporate world, I heard the three letter acronym SME for the first time. It made me giggle. It sounds made up. However, being a SME is nothing to laugh at. It stands for Subject Matter Expert, which means the person with this quality commands knowledge worth knowing. Clients respect SMEs and count on them for guidance.

Alyssa Gregory, Contributing Editor to The Balance, a company with a focus on understanding money and earning more, had this to say about SMEs in How to Strengthen Relationships with Your Clients:

Many times, your clients will welcome and appreciate suggestions on how to do things better or more effectively. Use your past experience and in-depth knowledge of the work you do in your business to help your clients develop solutions that surpass their initial expectations. This can be accomplished by comprehensive consulting, or even more informally, such as by sharing tips, advice and resources that will help your clients in their own businesses.

So when a client contacts you with a voiceover project and is not sure how it should sound, take the opportunity to give input. Or if a script seems a little wonky, take the initiative to ask questions and offer solutions. You’ll be a hero to those clients who’ve never worked with a voice actor. You’ll be their SME.

3. This is Pure Gold

Now, just because you’re s SME, doesn’t give you the license to be all snooty and hoity-toity. Give your clients the respect they deserve. You like to be treated nicely. They want to be treated the same way. In Entrepreneur Guest Writer Allen Duet’s article, 5 Tips for Building Strong Relationships With Clients, his first tip is to treat others the way you want to be treated:

This classic lesson seems like the simplest of tasks: Yet it is often the one forgotten. When engaging in business with a customer, put yourselves in the person’s shoes and provide the same level of service and respect that you would want.

Keep positive and make your clients feel working with you is hassle-free. It’s a pleasure! I always go back to the businesses that treat me well, and I’m sure you do too.

4. The Perfect Stranger

Be the best you that you can be. Coming off as something you aren’t will make you appear robotic. That doesn’t mean being sloppy and careless with work and clients; it means being genuinely human. In the Small Business Trends article, 7 Strategies for Better Managing Client Relationships, Larry Alton writes:

Stop trying to be such a polished version of yourself in front of customers. In an effort to clean yourself up, you’re actually cheapening your image and transforming yourself into someone you aren’t. They don’t want some ideal image of you. They want the real deal.

Mistakes are going to happen and it’s much better to be open about them. This proves that you’re human and, while they may be frustrated at the moment, it ultimately puts them at ease.

Whew, what a relief! That should take a massive weight off your shoulders. You want to be professional but real. There’s no such thing as perfect.

5. Why Can’t We Be Friends?

Working in solitude has a significant drawback. Opportunities to connect on other levels besides professional are almost non-existent. Developing ways to connect socially and getting to know your clients better will help create a stronger business bond.

Product Designer Fabio Muniz wrote in his HOW article, A Freelancer’s Guide to Building Great Client Relationships, being friends with clients is a good thing:

Get to know your clients. Get to know who they really are—what is their story, what they are building for the world, what kind of food they like. Do they have children? Do they like to travel? Put in the hours to learn about them. Show that you care, that you are not just in it for the money, that you want to truly help them.

Now, when you Friend you clients on Facebook or invite them to join your Linkedin network, you’ve got more in common than work.

To recap 5 Tips to Build Solid Client Relationships:

1. Keep the communication flowing
2. Be the expert your clients can depend on
3. Treat clients like you want to be treated
4. It’s OK to be human and have flaws
5. Becoming friends with clients is a good thing

What are your suggestions for developing client relationships that last? Leave your comments below.

© 2017 J. Christopher Dunn

How to Track Voiceover Projects That’s Quick and Easy

Have you ever searched your computer for a script, sound file, note, invoice or anything else specific to a project and frustratedly came up empty handed?

I found an easy way to keep track of the pieces. Here’s how.

Tried and Tested

Before accepting gigs and working with clients, I knew I wanted an easy way to track everything for a given project. My first thought was using system folders on my computer and filling them with all the parts associated with a project.

After a few test runs with pseudo clients and projects, I quickly concluded the system folders method was not the way to go. It was cumbersome and found myself drilling through folder after folder looking for what I wanted. It was a huge time suck.

Eureka, a Winner!

Other methods I tried were just as worthless. A huge spreadsheet, document files, an expansive database. Nothing was working and it all was so meh.

And then I discovered what I was looking for. I found using a project number as the base helped to keep everything in order. Simple.

How it Works

Once I’ve received the nod a client wants me to work with them, I assign a number to all the project pieces going forward. Which, by no coincidence, the project number is also the next sequential invoice number in my accounting software.

Email, contracts, scripts, notes, sessions and anything else associated with a particular project receives this number from this point on.

As an example, typically the first thing I send after the client has agreed to book me, is my Project Confirmation for them to review and approve. The title of the Project Confirmation and email subject line looks like this:

[PR1600] QuickStop Messenger — Project Confirmation – CONFIDENTIAL

To break it down:

• [PR1600] – This is the invoice number used on everything associated with the QuickStop Messenger project.
• QuickStop Messenger – The name or title of the project, typically taken from the script title.
• Project Confirmation – This refers to the item I’m sending or in other cases, the primary purpose of the e-mail.
• CONFIDENTIAL – (optional) A one-word callout detail about the item.

More Examples

Now that I have a project number, I apply it to everything to keep the work organized. Here are a few ways I put it to good use.

[PR1600] QuickStop Messenger — Voiceover script – approved
Once I receive a client’s script, I rename it to something that makes sense to me, using my numbering system.

[PR1600] QuickStop Messenger — Script Questions
There are times when clients are available only by e-mail. When I have script questions, this is the subject I’ll use for the email.

[PR1600] QuickStop Messenger — Ready for download
When I’ve finished the session and uploaded it to the server, I send my client a quick e-mail with the download link and password.

Some Other Uses

• [PR1600] QuickStop Messenger — Invoice
• [PR1600] QuickStop Messenger — Payment received
• [PR1600] QuickStop Messenger — Anything else?

What I’ve Found

Since the number is consistent across the project, it gives me a failsafe way to locate related parts and reduces search time. Using Spotlight, a system-wide search on my Mac, I can instantly find what I’m looking for just by searching for the project number. An equally useful system-wide seek method is also available on Windows machines.

As an added benefit, this also helps clients in the same way. All of our correspondence will most likely be in their inbox. So all they’ll have to do is search for the project number.

It takes some time getting in the habit of using a project number, but the ease of finding what I’m looking for is a sweet return.

What is your ‘can’t live without’ method of tracking projects? I’d like to hear about it and maybe work it into my process. Leave your comments in the section below and happy tracking!

© 2016 J. Christopher Dunn

3 Tricks to Turn No into Yes

Have you ever been asked to do something but you either couldn’t or wouldn’t but didn’t have the courage to say, “No”?

Most people don’t like to be turned down or hear ‘no’ as the response to their request. And I’m going to guess that most people like to come across as positive and flexible.

Research shows saying no is hard and builds up all kinds of emotional bleakness. Forbes Contributor, Travis Bradberry, writes it’s stressful. From his article, The Art of Saying No:

Research from the University of California in San Francisco shows that the more difficulty you have saying no, the more likely you are to experience stress, burnout, and even depression (three things that hinder your emotional intelligence).

So, saying no is therapeutic and taking ownership when it’s used is a good thing. Nobody needs a stressed out voice talent.

What about the times where ‘no’ seems too absolute? When ‘no, but’ would work better than a definitive no.

I’ve found a few ways to handle saying no that don’t come across negative. At the core of my approach is letting people know what I can do, not what I can’t do. Letting them know what they can do, not what they can’t do. Letting them know what I need, not what I don’t need. Get the idea?

Here are some examples to illustrate what I’m talking about.

Need it Now

A client called with a project that needed immediate attention. I was booked solid but wanted to help them.

Did I respond by saying there was no way to get them into my already packed schedule? Or, did I let them know my next availability and would be happy to work with them then?

The second option told the client I was busy and could work with them when availability opened up in my schedule. I didn’t tell them no or that I couldn’t. I told them I could and was interested. It came across as positive and willing.

“I’d like to help you out with your project. I have availability Tuesday afternoon and can get audio to you by 4:00 PM. Would it be OK to go ahead and schedule session time.”

The client was happy and booked me for the project.

It’s a Date

A new client called with a project and wanted to discuss some specifics before handing over the script. They wanted to set up a meeting through Skype for Monday at 9:00 AM.

Unfortunately, Monday didn’t work for me because of the three day weekend I was taking away from my studio.

So, did I tell the client Monday was out of the question and give them the reason why? Do clients really care why I’m not available?

Or, did I let them know Tuesday was a better day and let them know their business is important?

Telling a client what you want to do is preferable to letting them know what you don’t what to do.

“I know your project is important and I want to make sure I understand it before recording begins. Tuesday is open, does 9:00 AM still work for you?”

No problem. The client was flexible and Tuesday worked great. This gave them more time to finalize details on their end. So, it worked out.

Parts are Missing

I was booked for a new project that required recording a narration for a 3-minute internal corporate video. The client sent me a script that was not finished and needed copyediting attention. I typically ask for a final approved script before getting in the booth.

Since the script was incomplete, I could push back and refuse to take the project until a final script is approved.

Or, I could offer to do the needed copyediting and add an additional line item to their invoice.

“Thanks for letting me know about the script. I know it’s important for you to have a script that makes sense and I can do the copyediting for you. My rate is $50 per script.”

In this case, the client decided it was in their best interest to get the script in order. Hearing that I was willing to take the script ‘as is’ was a positive, and offering a service to help them out (for a price) was also a positive.

Game of Noes

It turns into a personal game for me. The challenge of saying no without uttering the word. Yes, there are times when you really need to say no and you shouldn’t be afraid to do it. Remember, it’s therapeutic.

Need more support for saying no? Check out this article from the Mayo Clinic.

Stress relief: When and how to say no

Do you have ways of putting a positive spin on a response so it comes across without negativity? I’d love to hear about your tricks. Leave your comments below.

© 2016 J. Christopher Dunn

Freelance VO Survival: Pt 5 – Push Yourself

Making yourself more marketable and improving your chances for success was covered in my previous post, Freelance VO Survival: Pt 4 – Continuing Education.

Review

1. You are your best investment. To be ahead of everybody else, learn what that means.
2. Learn as much as you want. The opportunities for learning more can be as long as a structured class or as short as a YouTube video.
3. To Group or not to group, it’s your choice. Participation with other freelancers has the benefit of socializing; whereas training on your own grants you a peaceful learning experience.

And So, it Begins

You wake up each morning with a feeling of dread. It’s been several weeks since your last booking and you’re starting to question your decision to be a voice actor.

A part of you loves the idea of working with clients who value your talent and trust that you’ll bring their script alive with believable feeling and emotion. The other part of you is nagging about bills, groceries, gas for your car and family responsibilities.

Sitting in your studio, you ask yourself “What am I doing wrong? I don’t know what to do. What should I do?” But, you do nothing. You are stuck.

Comfortably Comfortable

For the past two years, you’ve had a steady income from clients who give you repeat business and referrals. Your day is predictable with scheduled times when you walk into your studio and when you leave for the evening.

You are comfortable, since any job that comes your way is easily handled. The type of work you do is normally the same every day. You’ve found a niche and are performing well within its boundaries.

You often think about what would happen if your repeat clients took their business elsewhere. Marketing or doing anything besides walking into a booth and recording, then handing off finished audio is considered by you unnecessary.

You’d like to reach out to new prospects. But, you do nothing. You are stuck.

No Work Left Undone

At night, you find yourself exhausted from working a 12-hour day that included 4 sessions, one almost 2-hours long. Following that were 5-auditions, 4-hours of editing and preparing invoices for completed bookings. Finally, you sent quote request responses and marketed to prospective clients.

This is a typical day and you work hard to maintain this performance level. You are a success. It means working nonstop with very little of yourself left to give to anything else.

Friends and family invite you to take a break and have some fun. Your son reminds you about his basketball game. Your daughter personally invites you to her choir concert.

You’d like to attend all that you’ve been invited to. But you do nothing. You are stuck.

The Art of Being Stuck

The feeling can be intense or barely noticeable. The need to push forward takes on many faces and each one may be perfectly obvious to an outsider and totally obscure or ignored by you.

As a business owner, pushing forward to ‘what’s next’ is important to the growth and success of your business.

The three instances of being stuck I called out above are probably the most common and the scenarios for each one are on the extreme side, I admit. Each of them requires us to push forward in a different way. Getting past the sticking point is the beginning of the push.

What follows is a look at ways to get unstuck and the positive benefits of moving forward. It’s time to push yourself.

Send an S.O.S

Starting your day bewildered and not knowing how to improve your business is stressful. Don’t spend time processing your feelings of failure. Doing so will not get you where you want to be- a busy, productive, well-paid professional.

There is nothing wrong with asking for help. There are many professionals who have been at the same exact place you are right now. But, what do you do to get past the morning dreads?

Be ready to work. When asking for help, you are looking for somebody to provide assistance, suggestions, and guidance. Don’t expect somebody to do the work for you.  Nobody can. You need to take the responsibility and ownership of this process so you can benefit from the positive outcomes.

A mentor is a good start. Somebody you can talk with about what you’re currently doing. They may be able to identify problem areas that you’re too close to, to sort out yourself. Your skills as a talent, business acumen, marketing approaches and more are all worth examining.

Neutral, the UN-Gear

Becoming complacent in your career as a voice talent is more dangerous than it seems on the surface. You have consistency with clients you’ve worked with for several years. Bills are being paid. Your income is at a level you can easily maintain.

Work is effortless and the process is automatic. Script in. Audio out. It’s been this way for several years. Congratulations.

Are you challenged? Are you doing new, interesting work? Are you talking with new prospects? Do higher paying clients interest you? Have you attended a workshop or sought out a coach? These are the things that will push your career out of neutral and help grow your business.

Limitless. Regardless of what others say about professional limitations, your opportunities to push your comfort envelope are limitless.

Continuing to listen to what others are calling fixed boundaries keeps you from discovering the stuff you’re made of and prevents you from taking risks. Playing it safe is easy and preferable to many.

Risk is less about being an adrenalin junkie and more about discovering yourself.

For instance, focusing on a single genre for voice-over. If commercials are your specialty and you’re doing well, why consider doing anything else?

What if you push yourself to audition for documentaries or character voices and find that you like them as well? There’s even the possibility your performance is more human, closer to who you are.

Sticking with one genre or style of work could create that stuck feeling. Always thinking about the other possibilities but never taking them on leaves many opportunities untried.

If trying something new requires you to learn, all the better. Continuing education is one sure way to make you more marketable. The increase in what you’re able to handle makes you more valuable. Push yourself out of your cushy performance comfort zone.

Looking Out for Number 1

Taking care of your primary asset has to be at the top of your needs list. Without you, there is no business. Without the business, there is no income. Without income, there is no survival.

Working 10+ hours a day and most of your weekends to meet client needs satisfies exactly one side of the talent and client relationship. Spending vacation time working is great for your clients but probably not exciting for the people you’re with.

Ideally, you want to work with better-paying clients and clock fewer hours. Being stuck in a mode that’s counter to this will shorten your career as a voice talent or at the very least, make it less enjoyable.

Managing clients so you get time to rest your voice and mind is so important. Vocal health should be a primary consideration. Take care of yourself.

Set hours during the day that you’re available to clients. Let them know what your availability is. Push yourself to stick to a healthy schedule. There are people in your life who genuinely want to spend time with you. Restful nights of sleep and eating a healthy diet are important for keeping the talent machine that you are, running in A-1 form.

Earn What You’re Worth

The rate card you’re currently using may be keeping you from making the kind of money you set out to make.

The push begins by evaluating your client load. Are you at full capacity and turning work away? Or, does your schedule have room to fill with work?

The goal is to work less while earning more. It’s not a bad thing and if most people had the choice, they’d work less for more money and not more for less money.

If your skills are top-notch and your business practices are sound, but you’re not attracting clients, try adjusting your rates down incrementally or find ways to add value.

You’re looking for a noticeable improvement. Perhaps a new marketing approach is what’s needed. If you keep doing the same thing, you’re going to get the same results. Change it up!

On the other end of the spectrum is working a full schedule and turning work away from existing clients or refusing to take on new clients. What a great ‘problem’ you have.  You are set for a rate increase.

This is scary territory for some who fear losing clients. That’s OK because you are looking for clients who’ll pay what you’re worth.

Those who don’t see your value will find someone else. New prospects who understand what you have to offer and like your talent will pay your rate.

Confidence Booster

After you’ve made a change that moves you outside your bubble of comfort, a couple of positive things happen.

First, you realize that taking a leap into the murky unknown, was not as bad as you thought. You learned something along the way, maybe picked up a new skill. Most importantly, you discovered something about yourself.

Second, you’ll be better prepared to deal with feeling apprehensive. Remind yourself that you made it through the change and are better for it.

Even results that didn’t turn out the way you wanted or expected can have value. The key is not to give up on yourself when things get crazy.

There will be bumps along the way. You’re making a change or trying something new and it feels awkward and unfamiliar. If you ditch your efforts early, you’ll never learn to navigate.

Understanding the navigation of change is what brings about success.

Naysayer Respect

Why follow the pack when you can set your own standards? You’ve seen and heard many times things like, “It’s always been done this way.” Or “That doesn’t apply to what we do.” Or “The clients will never go for that!”

These statements are limiters and allow people to stay comfortable and unchallenged.  It only takes one person to pierce through the protective coating of complacency.  A different idea or method proves change can happen and is appropriate.

When you hear, “That’s the way it’s done.”, you’ve received a signal, loud and clear, for you to challenge what others are accepting as the norm. Do not be afraid to push forward with your radical ideas. The success or failure of those ideas will never be known if you don’t push forward with them.

Pushing forward is constant. Like the hands on a clock, each is always in motion but at different speeds. The rate of push is less important than the act of moving forward. Sometimes it takes baby steps to get to ‘what’s next.’  Other times, you’ll find a smooth paved superhighway with clear signs to follow. Keep moving forward.

What to Remember

The moment you are comfortable is the precise time to find ways to push yourself.

1. Moving out of your comfort zone can take many shapes. A small change can have huge results.
2. Boost confidence with every push. That feeling you get when change has a positive outcome can be repeated and become easier to repeat with every new push.
3. The negative results of pushing boundaries are valuable. Learn along the way. Discard what didn’t work. Keep what did. Persevere.

There are many examples of professionals who pushed forward with their careers and never looked back. An article written by Renee Jacques, Associate Viral Content Editor for The Huffington Post, calls out 16 individuals who hit obstacles along their journey and found ways of dealing with them. They never settled.

16 Wildly Successful People Who Overcame Huge Obstacles To Get There

How have the moments you pushed resulted in amazing outcomes? What did you learn along the way for those instances of push that didn’t work out? Leave your comments below.

© 2016 J. Christopher Dunn

Freelance VO Survival: Pt 4 – Continuing Education

Rejection and what to do about it when it happens to voice talent and freelancers was covered in my previous post, Freelance VO Survival: Pt 3 – Rejection.

Review:

1. Rejection is not about you. Many things will influence a person’s decision not to book you for the job. These are out of your control.
2. You don’t have an exclusive membership to Club Rejection. Almost everyone who freelances has heard ‘no’.
3. Make an effort to prevent rejection by existing clients. After being booked for a job, deliver on customer service and do what it takes to create a repeat client.

 

Grow What You Know

You know as much as you did yesterday and the same as you will tomorrow. Huh? That’s what happens when you push education to the far back burner or entirely off the stove. Johnny 5, from the 80s movie Short Circuit, needed constant input and so do you.

Staying up to date with current trends in the market, approaches to your craft, and new methods or technologies will help keep you marketable and traveling knowledgeably down the road to freelance happiness.

“You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset.”
-Tom Hopkins

Increase your chances of becoming or remaining a successful voice professional (or other freelancer). I’ve come up with 5 ways to include continuing education in your professional life. One or two (or maybe all!) will resonate with you.

WorkShops

There are ongoing opportunities to participate in workshops, either in person or virtually. They cover a wide range of genres and offer techniques to improve your game.

Nothing beats a second pair of ears that are finely tuned to the intricacies of voice-over or narration. The feedback is valuable and yours to keep. You are given the opportunity to play with other talents and discover new ways of doing what you love.

I’ve participated in a number of workshops lead in person by the hugely talented Pat Fraley. He makes the learning process memorable and is never afraid to push students to give their best performance.

David Goldberg from Edge Studio, whose booth direction knowledge is quite impressive, is particularly good at identifying issues with script reads and providing tools to improve interpretation and delivery. I’ve spent hours with David in virtual groups and never leave disappointed.

Classes of 8 to 10 students are best. This gives you plenty of focused mic time and the opportunity to get to know your peers better. The group environment allows for safe critiques that are never meant to tear you down, but to build your confidence and expand your skill set.

School Days

Your voice-over business survives because you’ve got the skills needed behind a mic and you’re good at business. Right? Are you lacking in the business part of the success equation? A class or two at your local college or university may be what’s needed.

Interested in marketing and finding ways to leverage social media? A class on new media marketing might be the ticket.

Want to build a website on your own so you can have total control without the need of a webmaster? An HTML class will come in very handy.

Sharpening writing skills is another area to consider. Sure, you can sound convincing reading other people’s words, but writing coherently in a way that screams professional is just not in your bag of tricks. Yeah, some focused classroom time in a business or creative writing course is just the thing you need.

Other training to consider: public speaking, computer software, business, and audio editing.

Virtually Study

Would you rather study independently at your own pace? Is there something you’d like to learn that doesn’t necessarily require a structured class with an instructor? You’re in luck. The interweb is full of choices.

At no cost to you other than time, YouTube is indispensable when it comes to learning how to do something, complete with video. Granted, there are some YouTube experiences that are better than others. A good way to gauge the value of a video is to read the comments left by other viewers.

To get you started, I’ve compiled a list of six YouTube series that have a focus on voice-over in my post Watch and Learn – 6 Video Series for Voice Talents.

Podcasts are another method for learning. There are many specific to voice-overs and the list continues to grow. Podcasts have the convenience of being passive content. You can listen to a podcast while baking cookies for instance or something less fun like laundry.

For some ideas, check out my recommended podcasts and those suggested by readers.

• 12 Voiceover Podcasts You Should Not Miss (Pt 1)
• 12 Voiceover Podcasts You Should Not Miss (Pt 2)
• 5 Reader Recommended VO Podcasts Not to Miss

Ménage à Group

Spending all day in a studio by one’s self can make for a complacent, “I know everything!” attitude. If that’s the case, take what you know to a professional group and share your knowledge.

Professional groups are looking for participants just like you. And who knows, you might find something you didn’t know. Huh.

Start small with the local ones. Maybe there’s a meetup group that’s all about improv or acting in general. With some luck there maybe even one with a focus on voice acting. If not, here’s your chance to find some like-minded folks and start the group yourself.

Want to improve your public speaking chops? Toastmasters International seems to be in every community, large and small. It’s a great way to meet folks (maybe even clients!) and learn the tricks of public speaking.

On a grander scale are the annual mass get-togethers. These voice-over specific events take place several times a year and feature a number of opportunities to mingle with your peers, talk about the biz in breakout sessions, and share ideas over a coffee or dinner.

A few came to mind while writing this and Voice Talent, Rhonda Phillips’ blog post lists more.

• FaffCon
• VO Atlanta
• That’s Voiceover!
• WoVO (membership required)

Finally, the internet is a tap or click away from many online gatherings of like-minded people. Linkedin, Facebook, Twitter and other social portals allow easy connection to professionals who share what they know, mostly for FREE! What a screamin’ deal.

To single out one would indicate I favor it over the others. No, not so. They each have something to offer and like other areas of your profession, it’ll take a bit of trying them out for yourself. Some will work for the level you’re at currently. Others may not make sense until you’ve been in the biz awhile.

Rhonda also came up with the group participation opportunities on Facebook. Her post includes an extensive list of groups, way more than I thought there were. I belong to 4 or 5, Rhonda lists close to 50!

Facebook Voiceover Groups Galore

Continuing Education – No Longer Just for Brainiacs

Quality, price and delivery are parts of the freelance business you’ll be dealing with daily. Learn how to handle them better, more efficiently, and more competitively. You are in competition with every other freelancer who does your thing. Make the effort to distinguish yourself. With global access, competition has never been more fierce.

What to Remember

Make a positive effort to schedule time for research, taking a class, attending a webinar, or get involved with a peer group.

1. You are your best investment. To be ahead of everybody else, learn what that means.
2. Learn as much as you want. The opportunities for learning can be as long as a semester class or as short as a YouTube video.
3. To Group or not to group, it’s your choice. Participation with other freelancers has the benefit of socializing: training on your own has the benefit of a more quite learning experience at a time you control.

Need More?

Looking for information that supports the importance of continuing education for freelancers? An article written by Angel Kwiatkowski of Cohere Coworking Community in Fort Collins, Colorado is one you should check out.

Why continuing education is essential for freelancers

What methods of continuing education work well for you? Leave your comments below.

Next time: (Pt 5) Push Yourself

Feeling comfortable and cozy in your current phase of building your voice-over or other freelance career? It’s time to shake things up.

© 2016 J. Christopher Dunn

Freelance VO Survival: Pt 3 – Rejection

 

In Freelance VO Survival: Pt 2 – Motivation, I offered some great tips on how to stay motivated on your way to a successful voice-over career.

Review:

1. Know your motivator.  It’s that one thing that drives you to do the thing you do.
2. Being self-motivated is liberating. You decide how to become motivated and develop disciplined to stay on track.
3. Motivation helpers make it easy. Find activities and develop habits that help keep you motivated. Stick with the ones that work. Be open to new ideas that might work better.

Flashback

If you’ve ever worked a job other than freelancing, you know getting called into the boss’s office to discuss anything negative is deflating. Rejection sucks and being told ambiguously that something needs to be different or better without the benefit of being told what needs improvement can cause a spontaneous head explosion. POP!!!

The Here and Now

When you make the choice to become a voice actor or other freelancer, it’s easy to get blinded by the sheen of unicorns and the brilliance of rainbows when you hear that work is abundant, more than enough for everybody.

It sounds positive and rejection-free. All you do is open up a personal studio and start auditioning or sending out proposals.

Rejection is ongoing for freelancers and it happens in a batch of all new ways.

• Your quote is over budget.
• Your style is not what they were looking for.
• Too old. Too young.
• Too American.  Not American enough.
• Decided to use a male instead of a female.  Decided to use a female instead of a male.
• Prospect decided to go in a different direction (they’ve hired somebody else) and gave no reason.
• No response to your audition, simple quote or proposal.

Get the point?

Don’t focus on the rejection. It’s not about you personally. Instead learn how to make lemonade out of the lemons that come your way.

You Are in Good Company

There is no one in the business of voice-over, or other freelance work for that matter, who has not been rejected. Let that sink in a moment.

Risk is involved with your choice to freelance. You’ll be meeting knew clients and taking on projects you never thought you would. The way to get what you want is to remember not to be afraid of the word no.

“I really wish I was less of a thinking man and more of a fool not afraid of rejection.”
-Billy Joel

Countless voice talents have gone before you, and had they given up, would not be where they wanted to be, where they saw themselves. The word ‘no’ is part of the freelance equation. If yes was easy to get, everybody would be a freelancer.

It’s About Them

After submitting an audition to a client for consideration, you hear back from them that they’ve found the talent they were looking for–elsewhere. They’ll keep you in mind for future work.

There are a number of things that could have had an effect on that talent seeker’s decision. Their mood because of the speeding ticket earned on the way to work. Their mental state affected by a venti latte they dumped on themselves. They think you sound like their ex-wife or estranged father. The list of potentially pointless craziness is limited only by imagination and there is nothing about you they are attacking.

“If I went by all the rejection I’ve had in my career, I should have given up a long time ago.”
-Mike Myers

Since you’re a pro at what you do, the audition you submitted was amazing. Just because they felt it wasn’t a good fit for what they were looking for, doesn’t mean it wouldn’t have worked for somebody else.

Another way to look at it: just because a red car isn’t right for you, doesn’t mean it’s not right for somebody else looking for a car. Make sense?

Keep Going

“I take rejection as someone blowing a bugle in my ear to wake me up and get going, rather than retreat.”
-Sylvester Stallone

Why are some voice actors booking while others only hear about amazing projects?

Talent aside, are those people being hired better at marketing themselves? Is it because their website and business cards were designed by an award winning studio? Do they take risks and continue to stretch their talents?

Hmmm… Maybe it’s the way they handle rejection.

It takes several ‘no’ prospects to get to a ‘yes’ client. If you give up on yourself before hearing yes, you’ll never understand your potential. It is a good idea to evaluate as you go and make adjustments as needed. Truthfully ask yourself why a high rate of no responses are coming your way. Be willing to make changes. Perseverance is a trait of successful freelancers of any type.

The Delightfulness of Yes

There’s more to yes than landing a gig. What you do after receiving a job is to grow your client’s happiness. That’s what keeps them returning for more.

“Sometimes I feel my whole life has been one big rejection.”
-Marilyn Monroe

Keep on top of communication with your new client. Respond to their e-mail and phone calls in a timely manner. Ask questions when in doubt about something in their script. Be interested in their project. Meet their deadlines. Or better yet, deliver early. Be willing to do what it takes to keep them, within reason of course.

And, follow up with them after delivery of your audio files to make sure they have everything they need.

Avoid reasons for their rejection.

It’s Not Easy

Put yourself in the seat of the producer who listens to dozens of auditions, trying to find the sound that’ll match their project. It’s hard.

“You get used to the rejection and you don’t take it personally.”
-Daniel Craig

Making a choice is difficult when considering several equally talented people. And, nobody enjoys the process of telling everybody else they’ve made a decision that’s favoring another person.

When you’ve been told another talent has been selected for the project, be gracious and thank the producer for their time. Remember, this isn’t about you.

Most often you’ll not hear back when you’re not the one selected. And if you’re told they’ll keep you in mind for other projects, don’t consider it as lip service. I’ve had clients reach out to me for subsequent projects when I was the best fit.

Rejection Happens

Have a thin skin? Make an effort to build one thicker and resilient. And, keep in mind, you can do everything right and still not get booked. Detach and move forward.

What to Remember

1. Rejection is not about you. Many things will influence a person’s decision not to book you for the job. These are out of your control.
2. You don’t have an exclusive membership to Club Rejection. Most everyone who freelances has heard ‘no’.
3. Make an effort to prevent rejection by existing clients. After being booked for a job, deliver on customer service and do what it takes to create a repeat client.

Looking for additional ways of dealing with rejection? Check the article written by Creative Business Coach and Author of “Resilience: Facing Down Rejection and Criticism on the Road to Success”, Mark McGuinness.

How to Handle Rejection and Criticism as a Freelancer

What are your thoughts about rejection?
How do you handle it when rejection comes your way?
Are there ideas in this post that you’ll consider?

Leave your comments below.

Next time: (Pt 4) Continuing Education

You should know more today about your chosen freelance path than you did yesterday but not as much as you will tomorrow. It’s important for your business to grow and one of the best ways to help with that is education.

© 2016 J. Christopher Dunn

Freelance VO Survival: Pt 2 – Motivation

In Freelance VO Survival: Pt 1 – Find Work, I told you how to get your new freelance business noticed, which leads to getting work.

1. You are now a hunter! Work used to come to you unavoidably. Now you need to find work so your freelance business thrives.
2. Tell everybody you’re a freelancer. One of the best methods of getting booked is to tell people you’re available and looking for work.
3. Use multiple types of networking methods. Social media, e-mail, phone and in-person meetings are all business development tools.

Unmotivated

What drives you to keep traveling the freelance path?

• Passion for what you do?
• To earn money?
• Meet new clients?
• The overwhelming desire to please?

In this article, I’ll focus on motivation or the end result you have in mind while doing your thing.

Self-motivation is an important trait to develop for growing your business and becoming a successful freelancer.

The Daily Grind

When you had your reliable, full time gig, the motivation to perform was typically driven by the manager you reported to. This was the person who had the company’s best interests in mind and reminded you constantly what you should do next. Of course you wanted a paycheck as well. Money is a good motivator.

As a freelancer, the weight of motivation falls squarely on your shoulders. You’ll move your focus from performance, which is still important, to survival. Creating a distraction-free environment to do your best work is a start.

Once you find work, you’ll notice immediately you can get more of it done. Working as a freelancer removes corporate diversions and reduces drop-everything-now interruptions.

The Same But Different

Being motivated to stay focused on what needs to get done for yourself is different than working to complete several, unrelated, time-sucking projects on other people’s timelines. Yes, you’ll have clients with needs and schedules and since you’re the boss of your business, you’ll have more say in how those schedules come together. However, the key to working is motivation. You own it now.

Keeping motivation going can be tricky. The discipline to be self-motivated sounds so hard.

I’ve developed motivation helpers that keep me consistent from day to day and allow flexibility to make adjustments when needed.

The Brain Cleanse

My day starts early with a walk. This is ‘me’ time and my motivation is to finish the walk feeling mentally ready for the day. I clear my head of junk that’s distracting. Think about the positive aspects of what I accomplished the day before and day dream about how I’d like to see my business in the future.

Fueled for Performance

My body needs fuel to perform so breakfast is important. Low sugar, high-protein choices are best. Crashing an hour after you eat is not a good thing. Find the foods that keep your body fueled for a couple of hours at least, and have a quick mid-morning nutritional snack that will keep you going until lunch. Keep your body motivated.

Consistent Game Time

Starting your day at a specific time will motivate you to get a good night’s sleep; get out of bed at a realistic hour; and complete your morning ritual. Determine what your core hours will be and surround them with one to three hours of support time. Be ready to do the first thing on your daily list and feel confident you’re going to get it done.

Check Off

One of the best ways for me to get through the day is to make a list of to-dos. I’ve created a boiler plate framework that lets me arrange my schedule and add additional items as needed. I typically plan out my day the night before. This helps me stay on track and motivated to work as efficiently as possible. When I complete an item, I get the satisfaction of checking it off. It feels great!

Work, Reward, Repeat

Starting a project can be its own roadblock. That first effort can be tough to make. You might think about doing something else first, something more enjoyable than the thing you’re putting off doing.

Instead of doing the fun thing first, I recommend you reward yourself with it after you get the task done. This provides motivation to start work with the goal of completion for reward. Plus, if you use a list you get the bonus feeling of checking it off.

Your Personal Guide

If you could put into a short phrase what you set out to do in your freelance business, how would it sound? Mine is,

“Delight customers with ready to use, genuinely human, spoken word audio.”

With that In mind, I’m motivated to deliver consistent results with the target of exceeding my client’s expectations. My business is based on happy clients, who will then be repeat clients. And since they’re happy with what I did for them, they’ll tell other people to use my services.

Friendly Motivation

Nothing beats a good conversation with a peer. Find groups or meetups of people you can have work-related discussions with. Bouncing ideas and issues off other professionals is a great way to brainstorm. Just because you are a freelancer, doesn’t mean you should be isolated and work in a vacuum.

If groups aren’t your thing, set up a 10-minute check-in phone call every morning with somebody to keep each other on track. Share possible solutions to tricky situations. Offer encouragement. Keep each other motivated.

Motivation Could be Right for You

With a few motivation helpers in place, you might find the quality of what you do improves. Keep track of what worked well as a motivator. Was it the walk before you started your day? Maybe it was setting a daily goal of contacting at least one new potential client. What works is the action you should continue.

What to Remember

1. Know your motivator. You’ll have a least one thing that drives you to do the thing you do.
2. Being self-motivated is liberating. You decide how to be motivated and become disciplined to stay on track.
3. Motivation helpers make it easy. Find activities and develop habits that help keep you motivated. Stick with the ones that work. Be open to new ideas that might work better.

Need More?

Looking for additional examples of motivation? An article written by Forbes Contributor, Paul Tassi, features several more ways to consider.

“11 Ways To Stay Motivated While Working From Home”

Is there something motivating you to continue what you’re doing? Leave your comments below.

Next time: (Pt 3) Rejection

There is no such thing as rejection immunity. But, there are ways to deal with rejection and criticism that will allow you to move forward and not take it personally.

© 2015 J. Christopher Dunn

 

Freelance VO Survival: Pt 1 – Find Work

“I love doing it!”

“It’s easy to do.”

“It lets me be creative.”

“It’s a perfect work-at-home job.”

“It gives me a chance to do my own thing”

“It” is freelance work and there are many reasons why people decide to move from corporate comforts to a career in (insert any freelance title here). They all sound so positive, filled with dreams of rainbows and unicorns. Why work the 9 to 5 grind when it’s 1-million times easier to work from home? Duh, who would pass that up?

For the next few weeks I’ll be sharing with you the efforts it takes to work a freelance gig. These are insights discovered by me during my transition from the corporate high-tech cubes to freelance voice actor, plus tips I picked up from other freelancers. They’ll help get your head wrapped around what it takes to freelance.

Day 1 Excitement 

Good bye, full time job. Hello, ‘I get to work whenever I want to’ passion! Calling it a passion makes it sound so… Passiony. Warm, fuzzy and oh so comfortable.  First day excitement will have you full of good intentions. Now it’s time to find, dare I say, WORK.

Before, when you were working a full-time corporate job, work found you and you never felt like you had enough time to get it all done. Now, finding work is a necessity and quite possibly, to begin, you’ll have more time on your hands than work. Finding work takes much effort. Your hunter and gather instincts, which have been dormant for several millennia, need to be shocked back to consciousness.

“Much effort, much prosperity.” –Euripides

Make Some Noise

There is one sure way to find work that outweighs all others and you should use it from day one. Tell everybody you know and meet that you are available for hire. If nobody has a clue what you’re up to, you’ll never work or you’ll work very little. It‘s a numbers game, and the more people who are aware of what you have to offer, the better.

Contacting family, friends, past business connections, peers and acquaintances should be included in your list of people to notify about your new freelance business. Get the word out to as many people as possible.

Don’t be bashful and hide behind the feeling people on your list won’t be interested in hiring you. You may be surprised by those who you thought were long shots when they become your first clients. At the very least, people you contact might be able to introduce you to somebody who is looking for the type of professional freelance services you’re offering. Anyone is a potential client.

Let the Socializing Begin 

The best contact methods to consider are social media, e-mail, phone and in-person.

Establish yourself on LinkedIn and say you’re looking for clients in your profile. Join groups specific to your freelance business. Follow businesses you’d like to work with and start building your professional connections and developing relationships.

Reference the list you created of people you want to let know about your freelance offerings. They are probably on LinkedIn so don’t miss the opportunity to connect.

Facebook, Twitter, Instagram, and others should be considered along with LinkedIn. Use those that make the most sense for your business.

Little Black Book

Your address book is full of names and e-mail addresses. Start from A and work your way down through Z. All are potential clients.

Start by creating a boiler plate message about your new freelance business that you can paste into an e-mail and send to everybody.

When creating individual messages, write something personal in the first few sentences. Paste-in your boilerplate message. End with a single sentence personal closing. Keep the entire message brief.

One Phone – Many Numbers

The phone can be your friend. You have many people you talk with on the phone that should know about your decision to go freelance. These might be the people in your inner circle of friends, the ones you feel closest to. Take the opportunity during your conversation to tell them about your freelance business. They’ll have questions and this is the perfect time to practice your answers.

It’s Been a While

Running into old friends, business connections, and people you went to school with are opportunities for catching up face to face and finding out what’s new in each other’s lives. Make sure to have business cards available to hand out wherever you go. You never know whose path you’ll cross.

Listen Up!

The primary point is to let people know your freelance offerings are available. But, remember, it’s not all about you.

Relationships are easier to build when two people are involved. Word of mouth is important because referrals work both ways. Make an effort in your approaches to network and take notes about your connections. Find out what’s going in on in the businesses and lives of the people you contact.

Somebody you connect with may be looking for a web designer and within your contacts you can easily refer the person to someone you know. And likewise, a contact you’ve developed a networking relationship with knows you offer mad skills in the type of freelance work you do and feels comfortable referring people to you.

Once you’re plugged in the good vibes keep on flowing. You want your freelance business to survive so making the effort to continually network is key in building your client list.

More clients = more work = more $$$ = survival = SUCCESS!

What to Remember

1. You are now a hunter! Work used to come to you unavoidably. Now you need to find work so your freelance business thrives.
2. Tell everybody you’re a freelancer. One of the best methods of finding work is to tell people you’re available and looking for work.
3. Use multiple types of networking methods. Social media, e-mail, phone and in person meetings are all business development tools.

For more suggestions on how to build your network and tell people about your freelance business, this post from Freelance Digital Consultant, Ben Matthews is worth a read.

11 Effective Ways to Grow Your Freelancer Contacts

Next time (Pt 2) Motivation

What drives you to keep traveling the freelance path? Next time I’ll focus on motivation. Self motivation is an important trait to develop to grow your business and become a successful freelancer.

© 2015 J. Christopher Dunn

Don’t Blame the Bird

However you celebrate, surround yourself with the people you love to be with.

Be thankful. Have fun. Stay safe.

And, don’t blame the bird. Scientists say that extra glass of wine, the high-calorie meal or relaxing after a busy work schedule is what makes you drowsy. Turkey isn’t responsible for “food coma.”  So eat until it’s gone. You have no excuse other than not wearing stretchy pants.

Enjoy an amazing Thanksgiving!
Chris

Secure Your VO Floatation Device: Are You Sponge Worthy?

The big VO talent sponge, in which we cling is saturated to the point of being unable to absorb any more. Capacity has hit a limit and any moment now we’ll hear a great big soggy SQUISH!!!

Just thought I’d toss that out there. It’s my opinion.

Welcoming All Comers

Folks out of work are hoping a swing at a voice-over career will get them by. Parents home with kids are looking for some easy-grab money. Even retirees are giving it a go. And why shouldn’t they? They’ve read it’s easy, there’s work for everybody and working in pajamas is super cool!

Polly Anna Would Love Us!

As a group of clear-speaking, well-intending professionals, we put a positive face on and pretend everything is fine and there is room for all. Heck, I welcome any talented individual who has it together enough to jump in the sponge. I wish them well and will provide any advice when asked.

The Low-Ballers

There is this ever-present thing with low-ballers. These folks will do anything on the cheap. That’s outrageous you scream, but they simply don’t care, I reply.

The sad truth is that the low-baller mentality is this bread’s suicide pill. They are in business for a few magical months, and after a time, will most likely decide it’s not so magical and the money amounts to just enough to buy a thimbleful of used breakfast cereal.

So they leave. Only to be replaced by the next wave of Kitchen-Table-Studio-VO-Newbies from the Low-Baller Academy. It never stops!

To use a phrase coined by Elaine from the TV show Seinfeld, they are not “sponge-worthy.”

Can’t Get No Satisfaction

I’ve read a number of blog posts from established talent who are feeling the impact of the impending squish. They are finding gigs elusive and are auditioning more and landing fewer jobs.

The letters and messages I’ve received personally and read in a variety of online forums, indicate that instant gratification is at an unattainable level. “How do I get jobs today?” “I wan’t to make good money.” “How come I haven’t landed one job in over a year?” “How come nobody is contacting me?” I don’t have the exact answers for any of them. Do I utter encouragement to keep going? <heavy sigh> …yeah.

I wonder, are we doing our biz a disservice by being so openly optimistic? Shouldn’t we instead be writing and talking about the direction voice-over has taken in precise, laser focused words that everybody can understand?

But WAIT, There’s More!

Voice-over support seems to be in the business for it’s own sake. An increasing number of options for education are popping up. Personal coaching, Online group classes, virtual meet-ups, studio workshops, and a growing number of conferences. Go. Buy. Enjoy. All are tax deductible!

Yeah, they’re all write-offs. When tax time comes around they end up being line item deductions. However, there has to be income to make the expense a tax deduction.

Pain-to-Play

Pay-to-Play sites continue to pop up, offering the chance to audition with 100s of hopeful, (and UN-vetted) new talent. The competition is fierce for these lower paying jobs. It appears to be a race to the bottom for the new voice-over talent coming online to participate. Are they forcing the rates of all gigs down? Could they be creating a VO bubble?

A Possible Direction

On the (not-so) far-fetched side, since the ‘natural’ or ‘conversational’ delivery is the direction more producers ask talent to go, how soon will it be before voice-over is handled in-house by the clients. They sound natural and oh so conversationally convincing, right?

Almost Done…

When a sponge releases water, it’s indiscriminate about which molecules get pushed out.

Are you ready for the squish? What will it take to survive? Will you remain in the talent sponge or be wrung out and looking for someone to buy your gear? Is there anybody safe from the squish?

Your comments are always welcome.

© 2015 J. Christopher Dunn