Rejection and what to do about it when it happens to voice talent and freelancers was covered in my previous post, Freelance VO Survival: Pt 3 – Rejection.
- Rejection is not about you. Many things will influence a person’s decision not to book you for the job. These are out of your control.
- You don’t have an exclusive membership to Club Rejection. Almost everyone who freelances has heard ‘no’.
- Make an effort to prevent rejection by existing clients. After being booked for a job, deliver on customer service and do what it takes to create a repeat client.
Grow What You Know
You know as much as you did yesterday and the same as you will tomorrow. Huh? That’s what happens when you push education to the far back burner or entirely off the stove. Johnny 5, from the 80s movie Short Circuit, needed constant input and so do you.
Staying up to date with current trends in the market, approaches to your craft, and new methods or technologies will help keep you marketable and traveling knowledgeably down the road to freelance happiness.
“You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset.”
Increase your chances of becoming or remaining a successful voice professional (or other freelancer). I’ve come up with 5 ways to include continuing education in your professional life. One or two (or maybe all!) will resonate with you.
There are ongoing opportunities to participate in workshops, either in person or virtually. They cover a wide range of genres and offer techniques to improve your game.
Nothing beats a second pair of ears that are finely tuned to the intricacies of voice-over or narration. The feedback is valuable and yours to keep. You are given the opportunity to play with other talents and discover new ways of doing what you love.
I’ve participated in a number of workshops lead in person by the hugely talented Pat Fraley. He makes the learning process memorable and is never afraid to push students to give their best performance.
David Goldberg from Edge Studio, whose booth direction knowledge is quite impressive, is particularly good at identifying issues with script reads and providing tools to improve interpretation and delivery. I’ve spent hours with David in virtual groups and never leave disappointed.
Classes of 8 to 10 students are best. This gives you plenty of focused mic time and the opportunity to get to know your peers better. The group environment allows for safe critiques that are never meant to tear you down, but to build your confidence and expand your skill set.
Your voice-over business survives because you’ve got the skills needed behind a mic and you’re good at business. Right? Are you lacking in the business part of the success equation? A class or two at your local college or university may be what’s needed.
Interested in marketing and finding ways to leverage social media? A class on new media marketing might be the ticket.
Want to build a website on your own so you can have total control without the need of a webmaster? An HTML class will come in very handy.
Sharpening writing skills is another area to consider. Sure, you can sound convincing reading other people’s words, but writing coherently in a way that screams professional is just not in your bag of tricks. Yeah, some focused classroom time in a business or creative writing course is just the thing you need.
Other training to consider: public speaking, computer software, business, and audio editing.
Would you rather study independently at your own pace? Is there something you’d like to learn that doesn’t necessarily require a structured class with an instructor? You’re in luck. The interweb is full of choices.
At no cost to you other than time, YouTube is indispensable when it comes to learning how to do something, complete with video. Granted, there are some YouTube experiences that are better than others. A good way to gauge the value of a video is to read the comments left by other viewers.
To get you started, I’ve compiled a list of six YouTube series that have a focus on voice-over in my post Watch and Learn – 6 Video Series for Voice Talents.
Podcasts are another method for learning. There are many specific to voice-overs and the list continues to grow. Podcasts have the convenience of being passive content. You can listen to a podcast while baking cookies for instance or something less fun like laundry.
For some ideas, check out my recommended podcasts and those suggested by readers.
- 12 Voiceover Podcasts You Should Not Miss (Pt 1)
- 12 Voiceover Podcasts You Should Not Miss (Pt 2)
- 5 Reader Recommended VO Podcasts Not to Miss
Ménage à Group
Spending all day in a studio by one’s self can make for a complacent, “I know everything!” attitude. If that’s the case, take what you know to a professional group and share your knowledge.
Professional groups are looking for participants just like you. And who knows, you might find something you didn’t know. Huh.
Start small with the local ones. Maybe there’s a meetup group that’s all about improv or acting in general. With some luck there maybe even one with a focus on voice acting. If not, here’s your chance to find some like-minded folks and start the group yourself.
Want to improve your public speaking chops? Toastmasters International seems to be in every community, large and small. It’s a great way to meet folks (maybe even clients!) and learn the tricks of public speaking.
On a grander scale are the annual mass get-togethers. These voice-over specific events take place several times a year and feature a number of opportunities to mingle with your peers, talk about the biz in breakout sessions, and share ideas over a coffee or dinner.
A few came to mind while writing this and Voice Talent, Rhonda Phillips’ blog post lists more.
Finally, the internet is a tap or click away from many online gatherings of like-minded people. Linkedin, Facebook, Twitter and other social portals allow easy connection to professionals who share what they know, mostly for FREE! What a screamin’ deal.
To single out one would indicate I favor it over the others. No, not so. They each have something to offer and like other areas of your profession, it’ll take a bit of trying them out for yourself. Some will work for the level you’re at currently. Others may not make sense until you’ve been in the biz awhile.
Rhonda also came up with the group participation opportunities on Facebook. Her post includes an extensive list of groups, way more than I thought there were. I belong to 4 or 5, Rhonda lists close to 50!
Continuing Education – No Longer Just for Brainiacs
Quality, price and delivery are parts of the freelance business you’ll be dealing with daily. Learn how to handle them better, more efficiently, and more competitively. You are in competition with every other freelancer who does your thing. Make the effort to distinguish yourself. With global access, competition has never been more fierce.
What to Remember
Make a positive effort to schedule time for research, taking a class, attending a webinar, or get involved with a peer group.
- You are your best investment. To be ahead of everybody else, learn what that means.
- Learn as much as you want. The opportunities for learning can be as long as a semester class or as short as a YouTube video.
- To Group or not to group, it’s your choice. Participation with other freelancers has the benefit of socializing: training on your own has the benefit of a more quite learning experience at a time you control.
Looking for information that supports the importance of continuing education for freelancers? An article written by Angel Kwiatkowski of Cohere Coworking Community in Fort Collins, Colorado is one you should check out.
What methods of continuing education work well for you? Leave your comments below.
Next time: (Pt 5) Push Yourself
Feeling comfortable and cozy in your current phase of building your voice-over or other freelance career? It’s time to shake things up.
© 2016 J. Christopher Dunn