Can You Get There from Here?

I recently attended an amazing voiceover workshop in Seattle taught by Pat Fraley. During a conversation with the other voice talents, I was asked, “What would be your ultimate gig?” It took me a slice of a second to reply, “Narrate a documentary on one of ‘The’ TV channels.” What do I mean by a ‘The’ channel? Well, that’s any one of the cable channels that starts with ‘The.’ The Discovery Channel. The Science Channel. The History Channel. The Food Channel. There are several more but these are the ones that come to mind for most folks. I’ve set this goal as one that I’m working toward and it drives me to improve my skills, business and creativity, as a voice talent.

I Think it’s important in any line of work that professionals continue to learn and keep perspectives fresh. While maintaining your clients satisfaction by fulfilling their expectations is probably on the top of your list, the same clients may be amazed by your services or deliverables if you exceeded their expectations. Do the unexpected to add value, either directly or indirectly. Because you are learning or coming up with new ideas about your business, those bits of extra value will be easy to apply.

10 Ideas to get you started (but there are many more!)

  1. Complete the project early
  2. Followup to find out if there is anything else they need
  3. Invoice Promptly
  4. Make Social Networking Connections
  5. Don’t be afraid to use the phone to communicate with your clients
  6. Go beyond your borders
  7. Read a book or take a class about freelance or small business marketing
  8. Write a monthly client newsletter and highlight (with permission) a few of your clients
  9. Take acting classes or get involved with community theater
  10. Take time for yourself. You’ll be surprised what a little away time can do for you.

Much of the work we do does not happen behind the microphone. As independent voice talent, we market our skills; make connections with prospective clients; negotiate terms, conditions and rates with new clients and maintain professional relationships with existing partners. And, we give life to words; engineer our own sessions; edit files so what we record can be used immediately; and stay on top of all that technology, which lets us work from the comfort of our home studio. There is so much to our business.

Working toward your big goal or ultimate client and keeping your business fresh can be done simultaneously. Each supports the other as you travel your voice talent path. The new business skills you learn and develop today will help you engage with your clients at a higher, more valuable level. Your desire to attain your goal, will feed your passion to be better than you were yesterday. Larger opportunities will make themselves available and build your confidence upon successful completion. By the time you connect with the thing for which you’re striving, you’ll be ready to take it on with ease.

I encourage you to identify ways to make your business more than what it is today. Move forward so that tomorrow you’ll be prepared to fulfill your expectations.


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A Client Could Go Missing

I'm LostI like to be organized. It’s part of my being. Sometimes, I find myself getting caught up in the details of organizing and lose focus of the actual goal. It’s like a football team where the quarterback does an excellent job calling the play and getting the line set but never passes the ball to the receiver. Make sense? Or, how about this one. Imagine getting all the ingredients together to bake a delicious German Chocolate cake. You spent time preparing the pans, preheating the oven and precisely measuring all the ingredients. But, sadly you don’t mix and bake the cake.

Since I know I have this problem getting caught up in the minutiae of things, I look for ways to keep myself focused and moving forward. One of the tools that keeps me on track is a Customer (or Client) Relationship Manager (CRM) application I use. If you’re not familiar with this type of software, it’s used to keep all the most meaningful information about clients in one easy to access location.

When CRM works, it makes dealing with my clients a dream. The beauty of it is that I can retrieve the details of projects, phone conversations, and e-mail and know when I was last in contact with a particular client. I can create tasks and connect them to specific clients. I create categories for clients I need to follow up with and prospects I need to create introductions to. I also use it for sending my monthly e-mail campaign. It makes the task of working with clients so much easier.

Recently, the developers of my CRM application apparently stopped supporting it. There hasn’t been an update since last October. The developer’s support wiki and customer centric forum have been shut down “for maintenance” since April 2012. With recent Mac operating system upgrades, the CRM is starting to fail. It sporadically forgets updates I’ve made to client contact information. Contacts wonder from category to category and eventually end up stopping outside of all categories. I can no longer export contacts to a mailing list, the ability to send perfectly formed e-mails from the CRM works only when the moon is full, or so it seems. My CRM is now what I consider dog-doo.

So, I’m in the market for a replacement. I’m sure there are a number of options and I’m going to test drive them until I find the one CRM that will make my life tracking clients and their information a breeze. I need it soon. By tomorrow. Well, maybe not that soon. But soon!

I’ve started a list of contenders for the one that will replace my CRM. It’s the beginning of organizing my quest for a new and better client herder. I’m a Mac guy so my choices seem to be significantly less than for PCs. Maybe PC folks need more organizing than Mac boys and girls? I digress. I’m bitter. I just want my CRM to work! I’ll let you know what I find. And if you’ve got a Mac CRM (or a better way to manage clients) you couldn’t possibly function without, tell me.

Stay tuned.

 

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Get it to Your iPad with Instashare

InstashareIf you’ve read my blog for any length of time, you’ll know that I use my iPad to read scripts. The printer sits quietly while I type. I’m sure it wonders (yes, I gave my printer human qualities, thank you very much!) if I’ll ever touch it again. I’m sure it’s jealous of my iPad.

To get scripts to my iPad, I was using one of the popular cloud-based file share services. A few weeks ago, my computer would not connect to the service and I had a stack of scripts I needed to get to my iPad NOW! My printer saw this as the perfect opportunity to remind me that printing was a push of the print button away. Not to be persuaded, I switched to another file share service and finally got the scripts to my iPad. Work proceeded.

This little scenario got me wondering if there was something I could use that wasn’t Internet dependent. A piece of software that I could install on my Mac and iPad, to quickly copy files using my WiFi connection. I thought about it a lot and within a few days, BLAM!, the piece of software I was thinking about became available. If I didn’t know it takes months for applications to be developed, I would have thought the programers wrote the software after a Vulcan Mind Meld with me. And, they’re probably not Vulcan anyway.

The software is Instashare, developed by Lukas Foldyna and Martin Karasek, the team of developers who make up TwoManShow.

Instashare from TwoManShow on Vimeo.

Lukas and Martin have made installation and configuration amazingly easy and quick. First take a trip to the App Store and download the Instashare App to your iPad. Next, point your browser to InstashareApp.com and download the Mac version to you computer. While the Mac version is BETA, I’ve found it to be trouble free and plays well with the other applications on my Mac.

After installation, launch Instashare on your iPad then the app on your Mac. Using your WiFi network, both machines will look for each other. On your Mac, you’ll see in the drop window that your iPad is displayed as a destination for any files you want to copy. Your iPad shows your Mac as a destination. Copying files goes both ways. On your Mac, drag and drop a file to the drop window. Your iPad displays an alert requesting that you approve the transfer. Tap approve and the file is copied. Simple, right?

You can open copied files directly in Instashare or tap the ‘Open in’ button and you’re presented with installed apps that can open the file. When you’re done with the file, delete by tapping “Edit”, tap the red circle with a line in its center, then tap delete. Since you were working with a copy on your iPad, the original is safe on you Mac.

If you’re not a user of Apple hardware, the Instashare website indicates that Windows and Android versions are coming soon.

I’m sure I’ll still have some use for the file share service. But since I started using Instashare, I haven’t had the need. The icon for the service sits in my menubar waiting to be clicked, promising me that it’ll behave. It’s in good company though, my printer anticipates my return as well.

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