“Whatever good things we build end up building us.”
― Jim Rohn, Entrepreneur, Author and Motivational Speaker
How can you continue to build client relationships and increase your chances of more positive outcomes?
One word: Followup.
A followup e-mail or phone call will tell people you want to work with that you’re still interested and available. Your message or conversation should be short and to the point. They’re busy and so are you.
Following are e-mail and postal mail suggestions about when to follow up and what to write.
Post Quote Request
A potential client has contacted you requesting a quote for a job. You reply with your typical response and rate numbers. After a few days, take a moment to send them a followup e-mail, asking if there are any questions that need to be answered.
“Hello, I’m following up with you to make sure you received the proposal you requested for [voiceover / narration] and to invite you to contact me to answer any questions you might have.”
After Delivering Audio
Your client has the amazing audio you created for them and now you’re waiting for their fat check to arrive. Let them know you’re still interested in their project and send them a quick e-mail asking if they have everything they need.
“I’m checking in to see if you have everything from me for [name of project(s)]. I know sometimes additional audio or changes to what’s been delivered are needed.”
Once you’re satisfied the client has what they need for their project, remind them about getting a copy of the final video or audio for your demo reel and a testimonial.
“Thanks again for booking me to create the [project name] voiceover.
As a reminder, I would still love to receive a copy of the finished project and a testimonial from you. Both validate success for potential clients and feature my collaborative ability and talent.
Thank you for taking a moment out of your busy day for me. I appreciate it.”
The Missed Payment
Not many people enjoy nagging clients to pay. I’d say the number is higher for folks who enjoy dental exams. When a client is past the due date for paying, be polite and accommodating. An article by Sheldon Nesdale, has what I think is a brilliant approach to the missed payment. The entire article is worth reading.
“I just noticed invoice [invoice number] is a few days overdue. Would you like an extension?”
When Asking for a Referral
It’s been a month or so since you last connected with your client. Followup by thanking them again for the work and to ask for a referral. Type your message on letterhead for an added professional touch and send it through the US mail.
“It was a pleasure working with you on the [insert project name here]. Thank you for using my voice!
When you come across other [producers / directors / professionals] that are looking to hire a voice actor, please feel free to share my name and contact information with them. For convenience, I’ve included two of my business cards with e-mail and phone number.”
Maxine Dunn has created a valuable package of 12 Voice-Over Business Templates and a referral request is included.
You care. You’re available to help. You like to be remembered. All are good additional reasons to Followup!
Do you followup with clients and prospects in other ways? Which one works best for you? Enter it in the comments section below.
© 2015 J. Christopher Dunn