The Magic Phrase that Pays

magical moneyThere is a small two-word phrase that carries much force. The utterance of these words could make you a hero in a child’s’ eyes. Saying these words to big macho men could melt their hearts. If you said this to your mom, she’d smile, knowing that she taught you well. Telling this phrase to your clients will let them know you appreciate their business.

Imagine a scenario where you work hard to get the business of a recognized client. You establish a professional relationship, and find that working with them is nothing short of amazing. They appreciate your creativeness and suggestions, then give you glowing praise for your finished audio. You work hard throughout the process and get paid exactly what you quoted.

You then move on to your next conquests. You’re feeling good about the growth your client list has experienced. You notice, however, that your business is not really growing much. Your revenue compared to last year is the same. No growth. Hmmm… You worked hard to get new clients, but what happened after project completion?

Did you forget about those clients you worked so hard to get? Did you say the magic phrase that pays? You know, Thank You! That’s right, THANK YOU. Most people like to be thanked, and your clients are people. Showing your gratitude for doing business with them will help keep you in mind for their next project.

There are a number of ways to say thank you. The easiest is to send a note card with a short, handwritten message telling your client how much you appreciated being hired to do the voiceover or narration for their project. Easy. It doesn’t have to be huge, one or two sentences will get your message across.

If writer’s block is getting in the way of sending a thank you card, check out any of the following four sites for inspiration.

Thank You Note Examples & Note Writing Tips

The Letter Barn\Thank You Letters

Thank You Notes

Thank You Note Samples

A thank you card could be one of the first follow-ups you make with your client after completing a project. I recommend sending it about a week after they’ve received final audio.

Another way to express thanks is a note of appreciation to clients for their interest and consideration in using your voice in their projects. Maybe send this four to six months later, either e-mail or traditional USPO mail. Keep them thinking of you. Stamp out client neglect.

Thank you for reading my post. I appreciate it. The magic phrase is Thank You! Help spread the phrase.

© 2014 J. Christopher Dunn


 

Other posts you might find interesting:

Your Next Client Could be a Return Call Away

The Delicious Taste of Frog

Are You Available?

2 thoughts on “The Magic Phrase that Pays

  1. J.S. Gilbert May 20, 2014 / 6:23 pm

    Okay, so now that we get one more chance to see the importance of the words “Thank You”, why do we see almost everybody now substituting the words, “no problem”?

    It infuriates me, although I know it’s just some sort of “cultural” thing.

    Thank You.

    Liked by 1 person

    • J. Christopher Dunn May 21, 2014 / 11:27 am

      You’re welcome!

      Your “no problem” observation reminded me of an article on that exact phrase I read recently. CBS TV Producer, Bill Flanagan, expresses his angst about the trade in of Thank You and other instances when “no problem” is used inappropriately.

      Listen, today’s young people: If you want to infuriate someone born before 1980, just keep telling him “No problem” when they ask you to do something that is most certainly NOT a problem.

      It’s a short, entertaining read and worth the trek.
      http://www.cbsnews.com/news/no-problem-yes-its-a-big-problem/

      I appreciate you stopping by a leaving your comment. Made me giggle.

      Like

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