- Is your customer list so huge that you’re overwhelmed by the sheer number of contacts?
- Are repeat clients bothersome and too much of a maintenance nightmare for you to imagine?
- Do you enjoy the challenge of searching for new clients?
If you answered yes to any of these, the following two-step process will help you reduce the number of clients that you’re currently working with.
Step 1 – Don’t Say Thank You
You’ve delivered a great service to your client. What more do you need to do? Don’t waste your time being gracious with thanks. Saying thank you is very old fashioned, and a huge time hog. Imagine the money you’ll save by not sending that handwritten thank you note that includes a couple of your business cards. Referrals are so overrated and they make your client list bigger.
Step 2 – Don’t Check In or Follow Up
Go ahead and ignore your clients. Don’t reach out to them with a monthly reminder of your services or let them know that you have some open time in your schedule for their last minute projects. Don’t take the initiative to find out how your client’s project turned out because you’ve done your thing, got paid and now you’re on to your next client. Since you find maintaining client relationships such a burden, neglecting them in this fashion will free up time for you to look for squeaky new ones. Simple.
By now I’m, sure you understand how effective this one-two punch can be. Clients like to feel important and worthy of your time. It takes just a few moments at the end of your day to write a quick thank you note to the clients you’ve worked with. If you have clients that you provide services to several times a month, write them one thank you at the end of the month.
My current doctor is one of the best I’ve had. She has my best interest in mind and cares about my health. After out of office procedures, she’ll follow up with me to find out how I’m doing. I love that! She cares and makes me feel important. Imagine how your clients will feel when you check in with them to find out how the project you were involved with turned out. What a great opportunity to talk about their next projects.
If it’s been awhile since you’ve heard from a particular client, send them an e-mail or give them a call. You remember the phone? Maybe you’ve added a new service that you’d like them to know about. This is the perfect time to tell them. You could ask for a testimonial of their experience with you. It will give them reason to recall and express how great it was to work with you.
I hope you found this helpful. And remember, if you don’t have time for all of your clients, send them my way. I’d be happy to give them some attention.