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Posts Tagged ‘audio marketing’

12 Voiceover Podcasts You Should Not Miss (Pt 2)

Previously in part one of 12 Voiceover Podcasts You Should Not Miss, I introduced you to six podcasts to educate and inspire you about voiceover. I’m amazed at the amount of FREE information available through podcasts and I always feel listening to them is time well spent. I can’t think of another way to get educated passively.

This post continues with the second half of my recommended list.

 

Voice Coaches

mza_6385187628270560378.170x170-75Sometimes this podcast is too short. Warren Garling and Chris Scharling find topics that could use more time. They’re that interesting. They entertain well together and discuss methods to improve your VO business. From insightful interviews with industry professionals to marketing tips, and professional suggestions, each episode is delivered with humor and openness. Make sure to listen to the entire podcast for hilarious outtakes.

 

The Producers Podcast – Voiceover and Radio / Audio Production

mza_8350867020232262915.170x170-75While Ryan Drean’s professional focus is Country Imaging services at TM Studios, 360 Country, he is one guy that has many audio interests. His podcast is a blast to listen to and his easy going approach with the professionals he interviews gets answers and stories seldom heard elsewhere. Ryan talks with producers, voice talent and other audio industry professionals.

 

VO Minute

ps.jqrxbgqm.170x170-75New to the voiceover biz? Been in it for a while? This podcast is just right for you. Host and Voice Actress Allison Moffett provides useful VO tips; suggestions for improving your studio business; tech info and personal experiences in bite sized episodes. Allison’s bubbly, upbeat delivery is fun to listen to and sure to be one of the most positive parts of your day.

 

Voice Acting Mastery: Become a Master Voice Actor in the World of Voice Over

Known for numerous video game credits, Voice Actor, Crispin Freeman is the go to guy when your interest is voice acting in animation and video games. He’s been in the business for close to three decades and has the expertise to answer your most pressing voice acting questions. Interviews with agents, voice actors, and producers are typical of what you’ll find in his biweekly podcast.

 

Voice Over Experts

One of the first podcasts I subscribed to is provided by the folks at Voices.com. I was looking for a repository of stories from industry professionals, people who were successful in what they do. I wasn’t disappointed and found each episode enlightening and educational. What happens when you have too much radio in your sound? Check out this podcast for the answer.

 

Voice Over Marketing Podcast

When your VO business could stand an injection of marketing know-how, John Melley delivers what you’ll be looking for. You love what you do otherwise you wouldn’t be doing it, right? Learn to make more money and REALLY love what you do. John has useful information specific to your business that’s easy to access and a pleasure to hear.

 

I’ve received a number of suggestions since I published part 1 of this two part post and will share them with you next time. If you have a favorite podcast that helps you with your voiceover business respond in the comments section with your suggestion.

© 2014 J. Christopher Dunn

 

Other posts you might find interesting:

Your Next Client Could be a Return Call Away

The Disturbing Voice Disappearance

Five Ways to be Remembered by Your Clients

 

 

Your Next Client Could be a Return Call Away

November 13, 2013 13 comments

Why voicemail should not be ignored.

CallMePeople contacting me to work with them on their project sometimes make the initial connection by giving me a call. When I’m in a studio session with a client or away from my desk, my voicemail takes a message.

When a client (or prospect) calls you, how soon after do you return their call?

  • Immediately
  • Within a few hours
  • The end of the day
  • Sometime the following day
  • When you get around to it
  • Never

There are many talented people available for hire, so why provide an opportunity for a talent seeker to look elsewhere?

My response time and the effort I make to get back with potential clients is key in getting their business. If I wait too long, I can predict that my chances have been reduced. I don’t like that.

In my blog post, Eight Ideas to Help You Wade Through Inbox Muck, I explained steps to be less of a slave to your inbox. I mentioned that your clients should have multiple ways of contacting you, the most immediate being the phone.

I’ve come up with a method of working with phone calls that’s successful. It has been a learning process and I’m sure there is room for tweaking.

I’m surprised at the number of times when the person I called back was not expecting my call so soon. I know I’ve done the right thing when the person I’m calling back is surprised (and pleased) by the timeliness of my call.

Phone tag is not a legitimate sport.

  • Leave a message indicating who you are, why you are calling, your call back number and e-mail address.
  • Make sure to leave an exact time when you can be reached—a time when you know you will be available to take the call.

What Your Caller Receives

Set expectations with your voicemail. “I’m not available now, but will return your call by the end of today. If you prefer, please send me an e-mail at myemail@address.com.”

Pay Attention to Caller Details

When listening to a caller’s voicemail, take note of their name, business name, any details about their project and their call back instructions. Do not automatically grab their phone number from the caller ID history. Often they are calling from a trunk or office that supports multiple phones but displays only the main number for call ID purposes.

The Return Call – Attempt 1

I make it a point to call whoever has left a message soon. This doesn’t mean that I push other client responsibilities aside. It means that I’m aware of the call, I’ve made a note to return the call and decided the best time to do it. Don’t leave the person waiting.

The return call can be short. When you’re pressed for time, explain that you’d like to talk when they’ll have your full attention. Maybe later in the day, or during a time that you’ve set aside to do call backs. I schedule time for return and followup calls everyday. When I don’t have calls to make, the time is absorbed into another task.

If you return the call and you end up leaving voicemail, make sure to include a message with your callback number. Include a good time for them to contact you. Show them that you’re interested.

Let them know that you’ll call again, if you don’t hear from them, at a time that makes sense to call back. “If I don’t hear back from you, I’ll go ahead and give you another call at 10:00 AM tomorrow morning.”

The Return Call – Attempt 2

You’ve made your first try to contact the person who wants to work with you only to have left a message on their voicemail. They haven’t called you back either.

Make sure to call back at the time you mentioned in your message. If you didn’t leave a call back time, try to call them at approximately the same time they called you. Chances are they’re available.

When you get their voicemail again, leave a message indicating your interest in working with them and if you haven’t heard from them, you’ll call back the next day, in the morning. A good suggested time is 9:00 AM their time.

The Return Call – Attempt 3

This will be the third time you’ve tried to complete the connection with the person who’s interested in hiring you.

It’s been two days since their initial call and you’re starting to feel a bit frustrated. Don’t. During this call back, if you are left with another opportunity to leave voice mail, do what you’ve done in the previous attempts.

After the third try, wait until the following week, 5 business days, to try again. A number of things could be going on with the prospect and now you need to provide some breathing room.

Realistically, you know that the business moves so fast these days, that job is long gone.  Probably so.  But, maybe not.  At least let the client know you are interested and follow up.

After all, there may be reasons why the gig got delayed.  Also, focus on the positive. The caller did consider you for new work and you want to make sure they continue to do so.

The End Game

So, the following week, place two calls. One in the afternoon on one day. One in the morning on the second day.

Mondays are frantic for most people, so unless the caller requested that you return their call on Monday, I recommend waiting until Tuesday.

Then follow the second call on Thursday. Skip Wednesday and Friday. Some people typically work an abbreviated day on Friday.

A week later, if you haven’t heard from them (I know what you’re saying, “They don’t want to talk!!”) give it one last try on Wednesday. Middle of the week, in the morning. Leave one final message indicating that you’d like to discuss their voiceover needs and that you would like to help them out any way you can. “If the project is still open, please let me know how I can help. Don’t hesitate to call and let me know either way.”

Every call is a potential gig. Will they call back after the initial call? Probably not. And even when they say they will, it’s up to you to followup when they don’t.

Other posts you might find interesting:

Task Manage the Goldilocks Way
Five Tips for Better Client/Talent Workflow
About Me!

Task Manage the Goldilocks Way

November 5, 2013 7 comments

3030Goldilocks was a criminal. She busted into the Bear’s home and ransacked it. She ate their food, sat her keister in all their chairs, and sleep-tested all their beds to find one that was just right for her power nap. Goldie needed the rest so that she would have enough strength to take on the three little pigs. A wolf you say? Pfft! It was Goldie.

If Goldie had problems with staying on task, she would have spent most of her time stuffing her face and never moved on to the chairs, toothbrushes (more on those in a moment) and beds. There wouldn’t have been much of a story. We would have never found out what was “just right!” Or, was she the task master we think her to be? Perhaps she had an app on her iPhone that alerted her to move to the next evil dead while at the Bear’s house. I believe this to be the case.

Goldilocks was probably using 30/30 by Binary Hammer; a beautifully designed, easy to use time management app for iDevices. If I’m right, she created a list of what she needed to MyEvilDayaccomplish during her visit. Her list probably looked something like this…

  • Verify the Bears have left home
  • Break into Bear’s home
  • Sample all porridge
  • Brush teeth (she tried all three brushes and found the one that was, you got it, “just right.” This is not in the story but I’m sure it happened. Who doesn’t brush their teeth after eating pasty, gloppy porridge?)
  • Sit in chairs
  • Take power nap
  • Steal as much as I can carry (Another task not mentioned in the story as we know it.)
  • Leave for Three Little Pigs

She gave each list item a unique color and icon for fast visual recognition and a timer. When the duration hit its end point, an alert sounded for her to go to the next task. 30/30 also provided the total amount of time needed to complete all items on her list. Unfortunately, she underestimated the amount of time needed to nap before the Bears arrived back home and failed to wake in time. Tough break.

Since I like to feel organized and occasionally get stuck on one task for way too long, I was inspired by Goldie to get my tasks together and organized so I could breeze through my day with newfound efficiency. 30/30 easily helps me out with time management needs. I wanted something simple to use that even a fairy tale character could figure out. I tried out more than I can count, from simple timers to multi-field schedule alerts. Some offered too little while others were too much. Then I found one that was just right. If Goldilocks had this little app, and I’m almost positive she did, she could have set it to be awakened to leave at just the right time instead of getting busted for greedy nap time.

According to the 30/30 website, the original idea behind the app was based on the  method of working on a single task, without distractions, for 30-minutes. At the end of 30-minutes, you move to another next task -maybe take a break.

The 30/30 developers understood that it wasn’t realistic to work only 30-minutes on a single task and then take a break for a balanced work day. The app is designed with easy adjustments in mind and each task can be considerably longer than 30-minutes.

30/30 is currently free from the Appstore. It looks great on iPhone and iPad. With its beautiful display and easy customizations, setting up duration alerts is a breeze and time well spent.

My Voiceover Day is the name of my 30/30 list and it’s divided like this:

  • Check e-mail
  • Business Tasks
  • Marketing
  • Lunch
  • Warmup and Practice
  • Projects
  • Auditions
  • Decompress

Each item on my list is given a duration. I have defaults for each one and can easily change the order and values. It’s flexible and that’s a good thing.

In the top, left corner of the screen, 30/30 displays the total amount of time for all items in the list. Once the timer for the list item begins, it displays the time when all list items are due to complete.

When I have a heavy day of projects, I can increase the duration for the project item. Do I need more time at lunch for an extra helping of goodness? Yes, so I’ll increase my allotted time for a 2-hour feast. Should I want to move my marketing and business time to after lunch, it’s a simple drag and drop to rearrange my list.

Goldie used 30/30 for evildoing and was prompted to move from her porridge binge on to destroying Baby Bear’s chair, and then to the bedroom to rumple everyone’s sheets and steal some shut eye. Good for her! I use it for moving my business day along to make sure the important stuff gets my attention. How will you use 30/30?

 

Other posts you might find interesting:

Five Tips for Better Client/Talent Workflow
About Me!
Are You Available?

Information-packed Books for Your Voiceover Business

book libraryIs there a bookshelf in your studio? Does it hold dogeared or sticky-noted books you find useful from day-to-day? Do you have room for more? Is your iPad or other tablet device loaded with your goto business references? With gigabytes of space, imagine the almost endless possibilities.

During time in the studio, I find myself reaching for one or another from my collection. I use them for both inspiration and to run my business. While I understand the convenience of the Internet and it’s connection to all things informational (If it’s on the Interweb it must be true, right?) I depend on the access I have to my physical and digital bookshelves.

Even if your is answer no, read on because you might find something that interests you in the following recommendations. You’ll also find a selection of books that other voiceover talents and freelancers have shared with me, that according to them, are excellent resources.

 

cache_320_320_0_100_100_coverThe Confident Indie” and “The Confident Indie Keeps Good Records

by June Walker

For creative types just starting out or people who have been in business on their own for a while and need some practical tax guidance, June Walker, Tax Adviser to the Self-Employed, has your needs covered with her two books.

The Confident Indie Keeps Good Records

The “Confident Indie” is easy to understand, fun to read, and very accessible for the non-financial freelancer. Chapter coverage includes initial stages of setting up your business, expenses, record keeping and taxes.

The companion title, “The Confident Indie Keeps Good Records” is a deep dive into understanding the methods for keeping financial records and why detailed records are important come tax time.

Both books are available in either hard copy or digital form. Currently, June is offering a great deal when the books are purchased together.

vo_legal_bookVoice Over LEGAL

by Robert J Sciglimpaglia Jr.

When looking for legal advice for your voiceover business, I recommend starting with Attorney, Actor, and Voice Actor Robert Sciglimpaglia’s “Voice Over LEGAL.” You’ll learn about insurance, unions, copyrights and more. The included sample talent/client contract that Robert wrote is worth the price of the book alone. Since Robert is a Voice Actor, his writing is geared specifically toward the voiceover business.

Voice Over Legal” is available in multiple digital formats plus paperback.

Voice Acting for DummiesVoice Acting For Dummies

by David Ciccarelli and Stephanie Ciccarelli

If you are looking for a goto book on just about everything in the voiceover business, “Voice Acting for Dummies” is a solid contender. In this book, authors David and Stephanie Ciccarelli, founders of Voices.com, combined their years of experience and observations about voiceover. With over 300 pages, it’s loaded with detail and coverage includes creating characters, building a home recording studio, auditioning for voiceover jobs and several other areas in its compendium of 23 chapters.

Digital and hard copy formats are available.

VO: Tales and Techniques of a Voice-over ActorVO: Tales and Techniques of a Voice-over Actor

by Harlan Hogan

Have you ever been curious about what the voiceover business was like before it got all fancy with the Internet and home studios? If you are a voice actor or have an interest in how the business has evolved, this is one book that you must read.

Harlan Hogan takes you on a journey from the early days of being a voice actor, where auditions were done in person with other talent, to his predictions of where voice acting may be heading in the future. Each chapter in “VO: Tales and Techniques of a Voice-over Actor” features a narrative from Harlan’s rich voiceover background and useful information and techniques about the voiceover biz.

You’ll be saying, “Wow!” to yourself the entire time you’re reading it and you won’t want to put it down until you’ve hit the last page. It’s a very cool read!

VO: Tales and Techniques of a Voice-over Actor” is available in digital and hard copy formats.

Power TalkingPower Talking – 50 Ways to say What You Mean and get What You Want” (out of print)

By George R. Walther

Any book with the word “talking” in its title is certain to be an eye catcher for voice talent. I picked this title up when it was first published in 1991 and I continue to refer to it today. George R. Walther does an amazing job of writing about positive talking. There are several ways something can be said. The way which has positive What You Say Is What You Getimpact typically provides the most power and will be better received. The book contains many examples and solutions that can be used in real life.

While “Power Talking” is out of print, its replacement was released in 2010. “What You Say Is What You Get : How to Master Power Talking, the Language of Success” is available in digital and hard copy formats.

Green Eggs and HamGreen Eggs and Ham

by Dr. Seuss

You may be saying, “JC, your melon has spit its last seed. What is this book doing in your list of recommended reads?” This is a great book to practice diction, breath control, rhythm and timing. Are you interested in character voices? Create a voice for each character in the book. If you have kids, they’ll love it! Dr. Seuss wrote to capture the imagination with Sam I Am encouraging readers that green eggs and ham are best eaten anytime, anywhere with anything.

As with the other books listed, “Green Eggs and Ham” is available in both digital and hard copy.

These are seven from my library and I’m always looking for more. What books have you found useful in your career as a voice actor?


Recommendations from other voice talents and freelancers

There’s Money Where Your Mouth Is: A Complete Insider’s Guide to Earning Income and Building a Career in Voice-Overs (Third Edition)
by Elaine A. Clark

The Voiceover Handbook: Practical Advice for Aspiring and Established Voiceover Artists”  (out of print)
by Gary Churcher and Paul Bridge

Voice-Overs: A Practical Guide with CD
by Bernard Shaw

Selling the Invisible
by Harry Beckwith

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi

Sound Advice: Voiceover from an Audio Engineer’s Perspective
by  Dan Friedman

The Voice Actor’s Tool Box – Beginner’s Edition
by Maxine Dunn

 

Other posts you might find interesting:

Find Your Voice-Over Answers in These Five Amazing Books

Five Tips for Better Client/Talent Workflow
JewelBeat: A New Royalty Free Music Source
Are You Available?

Can You Get There from Here?

I recently attended an amazing voiceover workshop in Seattle taught by Pat Fraley. During a conversation with the other voice talents, I was asked, “What would be your ultimate gig?” It took me a slice of a second to reply, “Narrate a documentary on one of ‘The’ TV channels.” What do I mean by a ‘The’ channel? Well, that’s any one of the cable channels that starts with ‘The.’ The Discovery Channel. The Science Channel. The History Channel. The Food Channel. There are several more but these are the ones that come to mind for most folks. I’ve set this goal as one that I’m working toward and it drives me to improve my skills, business and creativity, as a voice talent.

I Think it’s important in any line of work that professionals continue to learn and keep perspectives fresh. While maintaining your clients satisfaction by fulfilling their expectations is probably on the top of your list, the same clients may be amazed by your services or deliverables if you exceeded their expectations. Do the unexpected to add value, either directly or indirectly. Because you are learning or coming up with new ideas about your business, those bits of extra value will be easy to apply.

10 Ideas to get you started (but there are many more!)

  1. Complete the project early
  2. Followup to find out if there is anything else they need
  3. Invoice Promptly
  4. Make Social Networking Connections
  5. Don’t be afraid to use the phone to communicate with your clients
  6. Go beyond your borders
  7. Read a book or take a class about freelance or small business marketing
  8. Write a monthly client newsletter and highlight (with permission) a few of your clients
  9. Take acting classes or get involved with community theater
  10. Take time for yourself. You’ll be surprised what a little away time can do for you.

Much of the work we do does not happen behind the microphone. As independent voice talent, we market our skills; make connections with prospective clients; negotiate terms, conditions and rates with new clients and maintain professional relationships with existing partners. And, we give life to words; engineer our own sessions; edit files so what we record can be used immediately; and stay on top of all that technology, which lets us work from the comfort of our home studio. There is so much to our business.

Working toward your big goal or ultimate client and keeping your business fresh can be done simultaneously. Each supports the other as you travel your voice talent path. The new business skills you learn and develop today will help you engage with your clients at a higher, more valuable level. Your desire to attain your goal, will feed your passion to be better than you were yesterday. Larger opportunities will make themselves available and build your confidence upon successful completion. By the time you connect with the thing for which you’re striving, you’ll be ready to take it on with ease.

I encourage you to identify ways to make your business more than what it is today. Move forward so that tomorrow you’ll be prepared to fulfill your expectations.


Other posts you might find interesting:

A Client Could Go Missing

I'm LostI like to be organized. It’s part of my being. Sometimes, I find myself getting caught up in the details of organizing and lose focus of the actual goal. It’s like a football team where the quarterback does an excellent job calling the play and getting the line set but never passes the ball to the receiver. Make sense? Or, how about this one. Imagine getting all the ingredients together to bake a delicious German Chocolate cake. You spent time preparing the pans, preheating the oven and precisely measuring all the ingredients. But, sadly you don’t mix and bake the cake.

Since I know I have this problem getting caught up in the minutiae of things, I look for ways to keep myself focused and moving forward. One of the tools that keeps me on track is a Customer (or Client) Relationship Manager (CRM) application I use. If you’re not familiar with this type of software, it’s used to keep all the most meaningful information about clients in one easy to access location.

When CRM works, it makes dealing with my clients a dream. The beauty of it is that I can retrieve the details of projects, phone conversations, and e-mail and know when I was last in contact with a particular client. I can create tasks and connect them to specific clients. I create categories for clients I need to follow up with and prospects I need to create introductions to. I also use it for sending my monthly e-mail campaign. It makes the task of working with clients so much easier.

Recently, the developers of my CRM application apparently stopped supporting it. There hasn’t been an update since last October. The developer’s support wiki and customer centric forum have been shut down “for maintenance” since April 2012. With recent Mac operating system upgrades, the CRM is starting to fail. It sporadically forgets updates I’ve made to client contact information. Contacts wonder from category to category and eventually end up stopping outside of all categories. I can no longer export contacts to a mailing list, the ability to send perfectly formed e-mails from the CRM works only when the moon is full, or so it seems. My CRM is now what I consider dog-doo.

So, I’m in the market for a replacement. I’m sure there are a number of options and I’m going to test drive them until I find the one CRM that will make my life tracking clients and their information a breeze. I need it soon. By tomorrow. Well, maybe not that soon. But soon!

I’ve started a list of contenders for the one that will replace my CRM. It’s the beginning of organizing my quest for a new and better client herder. I’m a Mac guy so my choices seem to be significantly less than for PCs. Maybe PC folks need more organizing than Mac boys and girls? I digress. I’m bitter. I just want my CRM to work! I’ll let you know what I find. And if you’ve got a Mac CRM (or a better way to manage clients) you couldn’t possibly function without, tell me.

Stay tuned.

 

Other posts you might find interesting:

VoiceWorld Toronto, It’s a Voice Conference

February 28, 2013 3 comments

You may or may not be a professional voice person but you are somebody who enjoys learning about the biz, right? Otherwise you wouldn’t be reading a blog about voiceovers. Now that I have that out of the way, I would like to direct your attention the information below. You’ll find details about VoiceWorld Toronto Conference.

This will be a key opportunity for you to meet like minded people, hear from experts that have been doing the voiceover craft for decades and enjoy the beautiful city of Toronto.

VoiceWorld Toronto Conference

Date: Saturday May 4th, 2013
Time: 8:00 am – 5:30pm
Location: Toronto Hilton Hotel

Prepare to be educated, equipped and empowered

  • Audition like a pro — understand the do’s and don’ts of auditioning in person and online.
  • Learn the ins and outs of the voice acting business, and what it takes to be a successful voice-over talent.
  • Get into business — explore ways to turn your voice acting talent into a business.

About VoiceWorld Toronto

VoiceWorld, the industry’s premier conference, being held in Toronto in 2013, is an immersive experience focused on engaging voice actors from across Canada and the United States. Connect with amazing, influential people who can change your life through courses in artistic development, business and technology preparing you for success in the exciting world of voice acting. A breath of fresh air, VoiceWorld sets out to invigorate and intensify your love for the art of voice acting as never before with an action plan for you to take your business to the next level.

VoiceWorld Toronto Speakers

  • Pat Fraley – Man of Four Thousand Voices, CESD Talent Los Angeles
  • Elley-Ray Hennessy – Award-winning actress, Director and Producer
  • Deb Munro – International Voice-over Talent and Coach
  • David Ciccarelli – Co-Founder and CEO of Voices.com
  • David Goldberg – Owner of Edge Studio
  • Dan Lenard – The Home Studio Master
  • Sunday Muse – Voice-over Artist, Author and Coach
  • Dave McRae – The Voice Mann
  • Stephanie Ciccarelli – Author of Voice Acting for Dummies
  • Wayne Young – Audio Producer and Mixing Engineer

10 Reasons To Attend VoiceWorld Toronto

Early Bird Special ends February 28th!

*Tickets are limited. Purchase your full conference pass by visiting, http://voiceworldtoronto2013.eventbrite.com/

Voice World Toronto
Join us in Toronto for the voice acting conference of the year on Saturday May 4th, 2013.
VoiceWorld

Eight-Steps to Detoxify Rude Clients

February 14, 2013 16 comments

CrabypantsYou’ve completed a project that should satisfy your customer’s needs. You worked hard to keep all of their directions and desires in mind while creating their voice-over or other freelance deliverable. After you send it to him, Mr. Crankypants promptly responds either with a call or e-mail to unload his unhappiness about what he received, and he is not nice about it! What to do?

1.  Smile.

Stay focused. Read or listen for clues why they are unhappy and above all else, smile. Don’t let Crankypants bring you down to his or her level. Be determined to remain positive during your interaction. If replying in e-mail, keep the tone of your message positive. When talking with them on the phone, keep a warm, honest smile in your voice. And if you’re dealing with your client in person, keep the corners of your mouth up in a genuine smile. Difficult? Yes, but so important to do.

2.  Allow your client to do the talking and ask open ended questions to keep the conversation moving forward.

Everybody has an occasional bad day. Don’t stop Mr. Crankypants from opening up and expressing his feelings. It could be that he is unsure how to continue. Maybe a peer gave him super critical feedback and was strongly encouraged to unload on you. Maybe Mr. C. got a ticket on the way to work and your project was the first thing he saw when he sat down at his desk. When it’s your turn to speak, ask specifically what he doesn’t like. Collect as much information as possible.

3.  Apologize to the client and validate their feelings.

One of the quickest ways to defuse a perturbed client is to apologize for what they perceive as the thing making them angry. Validate their beliefs. You don’t have to agree about the complaint, but let Crankypants. know that you understand his feelings, you hear what he is saying.

4.  Continue to be neutral in tone.

Attempting to match Mr. Crankypants’ current, nasty disposition will not have a positive affect. Manage the situation so that emotions are filtered and information gathering continues. Using language that is positive or neutral rather than negative will a go a long way in getting to a resolution. Smile.

5.  Look or listen for the main issue.

While Crankypants may be venomous in general about something he believes is not right, pay attention for the one thing that has him in tantrumonious knots. When you let him talk or respond freely, he will get around to expressing the exact issue. Take notes while talking to Mr. Crankypants on the phone and take a moment to sift through his words in e-mail.

6.  Dial in your emotions.

When or if you find that dealing with Mr. Crankypants is becoming more than you can deal with, pause the interaction. Let Crankypants know that you’re looking into his issue and will need time to respond. This will likely give Crankypants time to chill and you time to gather your thoughts. Don’t become emotional because doing so will be the first step in loosing control of the situation. Remain emotionally intact.

7.  Neutralize the offensive behavior.

While Mr. C. is making you crazy with stinky behavior, don’t let your building negativity show. Regardless of what your third-grade math teacher told you, two negatives do not make a positive in this situation. Continue to let Crankypants know that you understand why he is displeased.

8.  Don’t take it personally.

As freelancers, we are very close to the work we create. We put a lot of time and creative effort into almost everything we deliver. When Mr. Crankypants is messing up your day with his indelicate attitude, try to remember it’s not about you but about the deliverable. That’s probably the hardest thing to accomplish out of this list of eight, but it’s important to compartmentalize your personality from your work. The attack is on your work, not you.

*Bonus Tip.

When you receive a scathing e-mail from a client who goes great lengths to define your skill or product as anything but valuable, the temptation may be to volley back a reply that is equally nasty. Go ahead and type out the response. That’s right. Create a new message and type away. Let that customer know you’re on to them. Make them feel diminished. Turn them to ashes with well placed inflammatory words and combustible phrases. Type until you can type no more. That’ll show ‘em! Now, the secret is that after you’re done typing, walk away and let the message simmer for ten-minutes or so.

When you come back to the message, find the key on your keyboard labeled Delete and press. The message goes to the trash along with your hurt, retaliatory feelings. You’ve gotten it off your chest and it’s time to take care of the customer with professionalism. Refer to the first step in this article and respond.

A Standard in Which to be Recognized

February 5, 2013 22 comments

I take my car to a locally owned garage here in Coupeville. I get along well with the mechanics and I’ve always driven away feeling like my needs were met. When I first moved to the area, I considered a few auto repair shops. One of the things I took into account was whether a shop had Automotive Service Excellence (ASE) Certification. I understand what the certification stands for and know that it’s not easy to acquire. To be ASE Certified, mechanics take a number of exams, which typically only 66% pass on the first try. After passing, the mechanic provides proof of two years work experience and is then given certification. To maintain certification, the mechanic retests in five-years.

Can that model work for voice-over talent? There seems to be a divided certification camp.

On one side, the talent believes that being certified will provide them with peace of mind for having strived to meet the criteria for certification. Instead of listening to countless professionals with varying levels of experience and skill level for guidance as they grow their business, talents could refer to one organization whose goal is to improve the quality of voice-overs. I know that’s general in description but ultimately, that’s what certification is in any profession. Creating a standard by which to be measured. This helps talent seekers to weed out the crud and deal specifically with professionals who are qualified. No more wasted time with auditions that were recorded with a laptop microphone in the kitchen while dogs bark and kids scream in the background.

The argument against certification for voice-over talent is that it is simply not needed. There is nothing wrong with the state of the voice-over trade. People seeking artistic talent are not looking for anything other than somebody who can deliver the spoken word recording they need. Producers try out, through the audition process, any number of talent until they find the voice that fits their project. It’s not necessary to identify through certification that the talent can read as directed; has recording equipment and a decent, noise-free environment to record in. It will be obvious in the audition. It would not matter to voice-seekers that a talent’s web page or marketing includes a callout to their voice-over certification. It would not be clear what the certification represents or how it would benefit the results.

I’m aware of two players in the certification of voice-over talent. SaVoa.org is the first and is now going through somewhat of a reboot or reinvention of itself and appears to be close to taking applications again. The new kid in town is World-Voices.org, which has branded itself as “Voice Over’s new certifying Guild!” and is taking applications.

I’m an advocate for choice but I wonder if having two organizations that provide certification is worthwhile. Remember Blu-ray and HD or Betamax and VHF? While the competing standards had followers and each provided similar capabilities, there was only room for one ruler on each hill.

In my opinion, the best way for either to succeed is through aggressive marketing to voice-seekers paired with manageable ongoing educational guidance for certificate recipients. The first might make it apparent that considering a certified talent is more beneficial and cost-effective since the talent met an established standard. The second would encourage certified talents to continue building their skills with recognized educational paths. I’m sure there are others, but the certification should be couched as a “win/win” for seekers and talent.

I have mixed feelings about becoming certified and would like to hear your comments and opinions. What do you think? As a talent, what would be the advantage or disadvantage of being certified? As a talent seeker, could you be swayed to only work with certified talent?

To be, or not to be a CVT, that is the question.

Will Work for Clients

What is the number one best possible approach to getting new clients? Your answer will probably be different from everybody else who’s reading this, and it might be influenced by what point you are in your voice-over or freelance career.

I’ve talked with other professionals about attracting new clients and there are a handful of suggestions that are common. These five things, in no particular order, apply to voice-over professionals (and other freelancers) just starting out, to people who have been in their profession a number of years. Since everybody has a website these days, I’ve intentionally left out mentioning that you need one.

  1. Show your work – What have you done (or can you do) that features your talents to the best of your abilities? For voice-over a well produced demo is what your prospective clients will want to hear. If you do a variety of voice-over types, produce a demo for each one. If you are an audiobook narrator, your commercial demo is not going to be enough. Make sure they are easy to find on your website.
  2. Client Testimonials – After you’ve handed off the audio to your client, ask them to write a few positive words about their experience working with you. Do this sooner rather than later while they still have you fresh in their mind. Add the testimonials to your website and maybe even add one to your e-mail signature.
  3. Social Media Interaction – It not enough to watch the social parade trek by. You need to be involved. Leave comments on posts other people have made. Retweet when you find something of interest Take the social plunge and initiate a post or a tweet of your own. LinkedIn, Facebook, Twitter, Google+ and others are there for you to freely interact in. Make sure that whatever you write or comment on is positive. Keep in mind that your prospective client will have access to almost everything that is associated to your name on the web.
  4. Plan of action – How do you want to start adding to your client list? Do you have a goal in mind? Are there a number of businesses or types of companies that you want to contact or be noticed by? What method will you use to get noticed? Write your marketing plan of how things will get done. This might even be a great time to write your business plan since generating customers is a huge part of it.
  5. Cultivate Relationships – After you’ve introduced yourself and have the ear of a prospective client, don’t forget to reach out to them. You might not initially get work from them but over time, as they get to know you better and their needs change, they might just hand you your next big gig. You can keep in touch with them monthly in e-mail or follow them in any of the social avenues and comment when appropriate. You’ll get to know them better over time and they’ll be reminded about you. Please, no stalking!

What is the number one best way you’ve found for growing your client list? Freelance professionals want to know!

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